The Beautiful Social Media Game: A-League Winners and Losers on Twitter

Social media are now an integral part of professional sports – but as many a sports star has found out the hard way, not everybody has the gift of presenting an authentic self on Twitter or Facebook, which get use to promote businesses and believe they work, this page will tell you more about it. Yet still …

Tweeting the A-League: The Success Story So Far

Now that the AFL and NRL Grand Finals are over, Australia turns its attention again towards real football: the A-League season 2013/14 starts this Friday. That’s a good enough reason to review how the game has used Twitter to build its support base over the past couple of seasons. A-League clubs have been active on …