Analysis Media Politics Twitter — Snurb, 22 March 2012
Mid-Week #qldvotes Update: How the Leaders Compare

As we count down to the Queensland state election date, I’ve just published a new piece about the Twitter campaign in The Conversation – head over to the site to read it there. The centrepiece of the story is this graph of @mentions of the two leaders’ accounts throughout the election campaign, though – it striking that opposition leader @Campbell_Newman has now pulled well clear of @TheQldPremier Anna Bligh.


And that’s in spite of Bligh’s (and Labor’s) very active engagement on Twitter throughout the campaign, of course, which I’ve documented over the past four weeks. I can’t help but see this as a sign that the Twitterati are already talking about Premier Newman. More in a final update on the weekend.

Feature image by ABC Open Wide Bay.

About the Author

Dr Axel Bruns leads the QUT Social Media Research Group. He is an ARC Future Fellow and Professor in the Creative Industries Faculty at Queensland University of Technology in Brisbane, Australia. Bruns is the author of Blogs, Wikipedia, Second Life and Beyond: From Production to Produsage (2008) and Gatewatching: Collaborative Online News Production (2005), and a co-editor of Twitter and Society, A Companion to New Media Dynamics and Uses of Blogs (2006). He is a Chief Investigator in the ARC Centre of Excellence for Creative Industries and Innovation. His research Website is at, and he tweets as @snurb_dot_info.

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