{"id":2850,"date":"2014-12-19T15:17:15","date_gmt":"2014-12-19T05:17:15","guid":{"rendered":"http:\/\/mappingonlinepublics.net\/?p=2850"},"modified":"2014-12-19T15:33:42","modified_gmt":"2014-12-19T05:33:42","slug":"atnix-australian-twitter-news-index-november-2014","status":"publish","type":"post","link":"https:\/\/mappingonlinepublics.net\/dev\/2014\/12\/19\/atnix-australian-twitter-news-index-november-2014\/","title":{"rendered":"ATNIX: Australian Twitter News Index, November 2014"},"content":{"rendered":"

With the drama and excitements of the Melbourne Cup and G20 summit receding into memory, and the current trials and tribulations of the federal government taking centre-stage once again, it\u2019s time to update our Australian Twitter<\/em> News Index (ATNIX) for the month of November. Sadly, scheduled server maintenance has meant that we\u2019ve missed out on news sharing data for the final week of November, so this update will cover only the period until the 24th \u2013 but it provides some useful insights and a handful of surprises nonetheless (as always, click to enlarge the graphs below).<\/p>\n

First, what\u2019s striking about the Twitter<\/em> link-sharing patterns for November is most of all their stability: there\u2019s no obvious G20 bump in activity on 15 and 16 November. This is not an uncommon pattern in our observations over the years, in fact: events such as the G20, which are already very well covered by the mainstream media and tend not to generate a great deal of unforeseen surprises, usually fail to enthuse users into sharing further news stories on Twitter<\/em>. The logic behind this, perhaps, is that anyone who paid any level of attention to the media during this period would have already encountered the blanket coverage of the G20, so there\u2019s very little need to engage in any additional news sharing.<\/p>\n

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Where there are unusual bumps in activity, they remain entirely non-event-related. ABC News<\/em>\u2019s strong performance during the first week of November, for example, has very little to do with the Melbourne Cup, but is instead due for the most part to its coverage of exceptionally beautiful \u2018fallstreak hole\u2019 cloud formations<\/a> over eastern Victoria; not only did this article receive substantial attention from Australian users, but it also gained some international virality over a period of several days. Similarly, during week two news.com.au<\/em> briefly rises above its long-term average as it covers a greased-up Kim Kardashian\u2019s latest media stunt<\/a>, which didn\u2019t quite \u201cbreak the Internet\u201d as advertised, but certainly resulted in a handful of extra links being shared.<\/p>\n

As we\u2019ve seen time and again, what generates above-average news sharing on Twitter<\/em> is breaking, unforseen, and surprising news, then; by contrast, the tacit assumption is that everyone has already seen the major news items of the day. And apparently this applies even to the Melbourne Cup, made especially tragic this year by the sudden death of race horses Admire Rakti and Araldo.<\/p>\n

Of course this doesn\u2019t mean that online audiences fail to be interested in these events and topics. Turning to our Experian Hitwise data on Web browsing patterns in Australia for the same sites and timeframe, it is obvious that The Age<\/em>, ABC News<\/em>, the Herald Sun<\/em> and a number of other sites record clear spikes in readership on Melbourne Cup Day, so clearly there\u2019s considerable attention to the event and its sad aftermath. Interestingly, there is far less enthusiasm for the G20: while the regular weekend slump in online news readership is perhaps somewhat less pronounced on 15 and 16 November, audiences are certainly not glued to their computer screens as the world leaders deliberate. Perhaps online is trumped here by the considerable television coverage which the event also received.<\/p>\n

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There are clear spikes in readership across most of the leading news sites on 27 November, however, and I would not be surprised if this is directly related to cricketer Philip Hughes\u2019s death that day. In the absence of any data for the week, I would also assume there to have been a spike in tweets sharing news stories related to this tragedy, especially in connection with the #putoutyourbats<\/a> campaign.<\/p>\n

Beyond such day-to-day fluctuations, aggregate patterns are also worth noting. In links shared on Twitter<\/em>, The Conversation<\/em> almost caught up with The Australian<\/em> during November (keeping in mind again that we were unable to gather data for the final week of the month); a particularly strong performance which may have been aided somewhat by The Conversation<\/em>\u2019s continuing expansion into the US market, however. Overall, aided by its coverage of celestial phenomena, ABC News<\/em> stepped well clear of close competitor Sydney Morning Herald<\/em> this month, while The Age<\/em> regained third spot from news.com.au<\/em>.<\/p>\n

In terms of overall site visits as recorded by Experian Hitwise, the situation is considerably more stable. Here, The Age<\/em> advanced to fourth spot on the back of its Melbourne Cup coverage, while all other rankings remained stationary; most notably, the G20 Summit had little impact on the placing of local sites Courier-Mail<\/em> and Brisbane Times<\/em>. Amongst the opinion sites, The Conversation<\/em> remains the clear market leader, but The New Daily<\/em> continues its strong run and is now well clear of closest pursuer Crikey<\/em> \u2013 all the more surprising because such readership has yet to translate into link-sharing on Twitter<\/em>. By contrast, Independent Australia<\/em> has lost ground and has fallen back behind The Saturday Paper<\/em>. (Note that we\u2019ve had to temporarily exclude New Matilda<\/em> from the list, due to a data issue; I\u2019ll update this post once the issue is resolved.)<\/p>\n

Standard background information:<\/strong> ATNIX is based on tracking all tweets which contain links pointing to the URLs of a large selection of leading Australian news and opinion sites (even if those links have been shortened at some point). Datasets for those sites which cover more than just news and opinion (abc.net.au, sbs.com.au, ninemsn.com.au) are filtered to exclude the non-news sections of those sites (e.g. abc.net.au\/tv, catchup.ninemsn.com.au). Data on Australian Internet users\u2019 news browsing patterns are provided courtesy of Experian Marketing Services Australia. This research is supported by the ARC Future Fellowship project \u201cUnderstanding Intermedia Information Flows in the Australian Online Public Sphere\u201d.<\/p>\n","protected":false},"excerpt":{"rendered":"

With the drama and excitements of the Melbourne Cup and G20 summit receding into memory, and the current trials and tribulations of the federal government taking centre-stage once again, it\u2019s time to update our Australian Twitter News Index (ATNIX) for the month of November. Sadly, scheduled server maintenance has meant that we\u2019ve missed out on … <\/p>\n

Continue reading “ATNIX: Australian Twitter News Index, November 2014”<\/span><\/a><\/p>\n

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