{"id":2843,"date":"2014-11-05T17:35:20","date_gmt":"2014-11-05T07:35:20","guid":{"rendered":"http:\/\/mappingonlinepublics.net\/?p=2843"},"modified":"2014-11-07T10:18:46","modified_gmt":"2014-11-07T00:18:46","slug":"atnix-australian-twitter-news-index-septemberoctober-2014","status":"publish","type":"post","link":"https:\/\/mappingonlinepublics.net\/dev\/2014\/11\/05\/atnix-australian-twitter-news-index-septemberoctober-2014\/","title":{"rendered":"ATNIX: Australian Twitter News Index, September\/October 2014"},"content":{"rendered":"

In my previous post<\/a>, I introduced the revamped and rebooted Australian Twitter<\/em> News Index, which now covers both link sharing patterns on Twitter<\/em> for Australian news and opinion sites and general online popularity trends for those sites. Having covered the long-term trends since 2012 in that post, it\u2019s now time for the first monthly update on the tweeting and browsing activities around these sites \u2013 and in this first instalment, we\u2019ll cover the September\/October period.<\/p>\n

Over this timeframe, we saw the usual tight contest between ABC News<\/em> and the Sydney Morning Herald<\/em> for the top spot on Twitter<\/em> \u2013 more than 400,000 links to either of these sites were shared in September and October combined. The second-tier leadership race is as close, with both news.com.au<\/em> and The Age<\/em> receiving more than 170,000 links. Amongst the opinion sites, The Conversation<\/em> (105,000 links) leads by a substantial margin, but as always we should note that its numbers are inflated by its significant international reach. (Click the graphs to enlarge.)<\/p>\n

\"image\"<\/a><\/p>\n

Most notable in the day-to-day link sharing patterns for this period is the significant spike in activity for The Australian<\/em> on 2 October, however: that day, it rises to some 14,000 shared URLs, well above its usual paywall-affected baseline around the 2,000 mark. What we see here is an example of a story going viral on Twitter<\/em> well beyond The Australian<\/em>\u2019s usual audience: its piece on the complete abolition of university tuition fees in Germany<\/a> was\u00a0 the focus of several widely retweeted messages, with a tweet from Iowa-based TV news anchor David Nelson<\/a> receiving more than 10,000 retweets alone. A less substantial spike of more than 11,000 links for the Sydney Morning Herald<\/em> on 8 October is also partly caused by such international virality: its profile of the Western Sydney Wanderers\u2019 Asian Champions League finals opponents Al-Hilal<\/a> was referred to in more than 2,300 Arabic-language tweets, while its coverage of the lunar eclipse that day also received significant attention.<\/p>\n

A comparison with the Experian Hitwise data on Web browsing patterns in Australia for the same sites and timeframe reveals significant differences, however. Here, news.com.au<\/em> remains clearly at the top of the leaderboard, while The Conversation<\/em> maintains a similar lead amongst the opinion sites. Their respective leading margins over their nearest competitors are substantially greater than we would expect from the long-term averages we discussed in the previous post<\/a>, in fact; this continues news.com.au<\/em>\u2019s strong performance since the start of 2014, in particular.<\/p>\n

Meanwhile, in news Daily Mail Australia<\/em> has overtaken The Age<\/em> in the total number of visits it received over these two months, and in opinion Crikey<\/em> is dealing with serious competition in the form of The New Daily<\/em>, The Morning Bulletin<\/em>, and Independent Australia<\/em> \u2013 something of a surprise in the case of the first two publications, since neither have yet begun to feature especially strongly in the Twitter<\/em> data, where opinion sites are usually performing comparatively strongly.<\/p>\n

\"image\"<\/a><\/p>\n

By contrast, a closer look at the impact which The Australian<\/em>\u2019s unexpectedly viral university fees story on 2 October had on its overall baseline of site visits provides a useful cautionary tale to any newspaper editors who might use such anecdotal observations as justification to publish a greater number of clickbait pieces: there was no discernible change in the total number of visits to The Australian<\/em>\u2019s Website (averaging at around 170,000 visits per day) on or after 2 October.<\/p>\n

Standard background information:<\/strong> ATNIX is based on tracking all tweets which contain links pointing to the URLs of a large selection of leading Australian news and opinion sites (even if those links have been shortened at some point). Datasets for those sites which cover more than just news and opinion (abc.net.au, sbs.com.au, ninemsn.com.au) are filtered to exclude the non-news sections of those sites (e.g. abc.net.au\/tv, catchup.ninemsn.com.au). Data on Australian Internet users\u2019 news browsing patterns are provided courtesy of Experian Marketing Services Australia. This research is supported by the ARC Future Fellowship project \u201cUnderstanding Intermedia Information Flows in the Australian Online Public Sphere\u201d.<\/p>\n","protected":false},"excerpt":{"rendered":"

In my previous post, I introduced the revamped and rebooted Australian Twitter News Index, which now covers both link sharing patterns on Twitter for Australian news and opinion sites and general online popularity trends for those sites. Having covered the long-term trends since 2012 in that post, it\u2019s now time for the first monthly update … <\/p>\n

Continue reading “ATNIX: Australian Twitter News Index, September\/October 2014”<\/span><\/a><\/p>\n

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