{"id":1877,"date":"2012-11-05T12:00:06","date_gmt":"2012-11-05T02:00:06","guid":{"rendered":"http:\/\/mappingonlinepublics.net\/?p=1877"},"modified":"2012-10-30T21:59:41","modified_gmt":"2012-10-30T11:59:41","slug":"twitter-and-the-media-in-europe-and-australia","status":"publish","type":"post","link":"https:\/\/mappingonlinepublics.net\/dev\/2012\/11\/05\/twitter-and-the-media-in-europe-and-australia\/","title":{"rendered":"Twitter and the Media in Europe and Australia"},"content":{"rendered":"

A key theme in our recent research is the place of Twitter<\/em> in the wider media ecology<\/a>, globally as well as in specific domestic contexts. There are a number of ways that the relationship between Twitter<\/em> and other media forms and platforms may be examined, and our papers at the AoIR conference<\/a> in Manchester in mid-October pursued two directions, in particular: we investigated the use of Twitter<\/em> as a backchannel to major television events, and explored the patterns of sharing mainstream news content on Twitter<\/em> in Australia, building on our ATNIX<\/a> initiative. <\/p>\n

My colleagues Stephen Harrington, Tim Highfield and I recently published a brief outline of our approach to conceptualising the various dimensions of the relationship between Twitter<\/em> and television, in a publication by the European “Transforming Audiences” research project<\/a>; our joint paper at AoIR built on this framework to specifically explore the use of Twitter<\/em> during the pan-European and Australian broadcasts of the Eurovision Song Contest 2012. The event highlights the importance of Twitter<\/em> as a complement to live broadcasts \u2013 even in Australia, the delayed telecast on SBS becomes a live event again, and generates substantial Twitter<\/em> activity in the process. Tim and I presented our paper on Eurovision as a double act; here are our slides and audio. A journal article on this topic should follow soon, hopefully. <\/p>\n