{"id":1684,"date":"2012-08-16T10:00:11","date_gmt":"2012-08-16T00:00:11","guid":{"rendered":"http:\/\/mappingonlinepublics.net\/?p=1684"},"modified":"2012-08-15T16:51:51","modified_gmt":"2012-08-15T06:51:51","slug":"atnix-australian-twitter-news-index-week-322012","status":"publish","type":"post","link":"https:\/\/mappingonlinepublics.net\/dev\/2012\/08\/16\/atnix-australian-twitter-news-index-week-322012\/","title":{"rendered":"ATNIX: Australian Twitter News Index, Week 32\/2012"},"content":{"rendered":"

So, we\u2019re back to our usual schedule for the Australian Twitter<\/em> news circulation index, at least for now \u2013 here are the results for the past week \u2013 which, let\u2019s note, was also the last week of the London Olympics, and so presented the final opportunity for Australian rights licencee nineMSN<\/em> or any rival news provider to shine in its coverage of the Games (but let me save you the suspense \u2013 they\u2019re not).<\/p>\n

Standard background information:<\/strong> this analysis is based on tracking all tweets which contain links pointing to the URLs of a large selection of leading Australian news and opinion sites. For technical reasons, it does not contain \u2018button\u2019 retweets, but manual retweets (\u201cRT @user \u2026\u201d) are included. Datasets for those sites which cover more than just news and opinion (abc.net.au, sbs.com.au, ninemsn.com.au) are filtered to exclude irrelevant sections of those sites (e.g. abc.net.au\/tv, catchup.ninemsn.com.au). For our analysis of \u2018opinion\u2019 link sharing, we include only those sub-sections of mainstream sites which contain opinion and commentary (e.g. abc.net.au\/unleashed, articles on theaustralian.com.au which include \u2018\/opinion\u2019 in the URL), and compare them with dedicated opinion and commentary sites.<\/p>\n

See the posts tagged \u2018ATNIX\u2019 on this site for a full collection of previous results.<\/a><\/p>\n

ATNIX Week 32: 6-12 Aug. 2012<\/h1>\n

Frankly, week 32 turns out normal to the point of boring. It\u2019s a comparatively big week as far as the total number of tweets containing links to our basket of Australian news sites is concerned \u2013 we captured some 166,000 tweets in total \u2013, but the distribution of attention continues a very stable pattern. Both the order of sites at the top of the leaderboard, and the relative percentages of marketshare for those sites, remain largely unchanged from last week:<\/p>\n

\"image\"<\/a><\/p>\n

The same is true also for the distribution of the almost 18,000 tweets to opinion and commentary sites and sections this week. There\u2019s some shuffling amongst the minor places after the Big Four (SMH<\/em>, The Conversation<\/em>, The Age<\/em>, Crikey<\/em>), but between places 5 and 9 on the leaderboard there\u2019s a difference only of some 150 tweets per site, so such minor oscillations are to be expected and don\u2019t represent any significant shift in audience attention:<\/p>\n

\"image\"<\/a><\/p>\n

Even the daily patterns don\u2019t reveal much of interest this week \u2013 no celebrity stories gone viral, no major developments driving massive spikes in newssharing:<\/p>\n

\"image\"<\/a><\/p>\n

In order to find anything interesting, in fact, it seems like we\u2019ll have to have a very close look at the sharing of opinion articles, and squint sideways a bit:<\/p>\n

\"image\"<\/a><\/p>\n

Finally, a handful of slightly significant spikes, then. In a rare occurrence, Crikey<\/em> wins the day on Wednesday, mainly on the back of two stories on a Facebook page vilifying indigenous Australians<\/a>, and a widely shared cartoon by First Dog on the Moon<\/a> about the Queensland state government\u2019s orgy of debilitating government services cost-cutting. The next day, it\u2019s The Age<\/em>\u2019s opinion section\u2019s turn to shine, led by a piece by ALP grande Barry Jones on the continuing decline of the quality of public debate<\/a> in Australia in general, and within the ALP in particular. And the same day, New Matilda<\/em> also had a win by its (admittedly fairly modest) standards, with some 40% of all tweets linking to the site that day referencing a commentary piece on the tell-all insider account of a journalist intern at the Herald Sun<\/a><\/em>.<\/p>\n

But that\u2019s about it for the week. With the current week\u2019s upheavals over asylum seeker policy and plain tobacco packaging, let\u2019s hope week 33 turns out a bit more newsworthy\u2026<\/p>\n","protected":false},"excerpt":{"rendered":"

So, we\u2019re back to our usual schedule for the Australian Twitter news circulation index, at least for now \u2013 here are the results for the past week \u2013 which, let\u2019s note, was also the last week of the London Olympics, and so presented the final opportunity for Australian rights licencee nineMSN or any rival news … <\/p>\n

Continue reading “ATNIX: Australian Twitter News Index, Week 32\/2012”<\/span><\/a><\/p>\n

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