{"id":1652,"date":"2012-08-02T10:00:00","date_gmt":"2012-08-02T00:00:00","guid":{"rendered":"http:\/\/mappingonlinepublics.net\/?p=1652"},"modified":"2012-08-02T07:13:43","modified_gmt":"2012-08-01T21:13:43","slug":"atnix-australian-twitter-news-index-week-302012","status":"publish","type":"post","link":"https:\/\/mappingonlinepublics.net\/dev\/2012\/08\/02\/atnix-australian-twitter-news-index-week-302012\/","title":{"rendered":"ATNIX: Australian Twitter News Index, Week 30\/2012"},"content":{"rendered":"

Another week, another ATNIX \u2013 and the last one for a while that I have to write from a hotel room while travelling in Germany. This is also the last mostly pre-Olympic ATNIX, covering the week of 23-29 July 2012; next week we\u2019ll see whether and how the increased focus on sports during these weeks affects the sharing of (normally largely political) news on Twitter<\/em> in Australia. In the period covered in this edition of ATNIX, only the final, weekend days already incorporated Games coverage \u2013 but we\u2019ve already seen that the weekend is traditionally a slow news period, so it\u2019s difficult to read anything into this week\u2019s data yet.<\/p>\n

Standard background information:<\/strong> this analysis is based on tracking all tweets which contain links pointing to the URLs of a large selection of leading Australian news and opinion sites. For technical reasons, it does not contain \u2018button\u2019 retweets, but manual retweets (\u201cRT @user \u2026\u201d) are included. Datasets for those sites which cover more than just news and opinion (abc.net.au, sbs.com.au, ninemsn.com.au) are filtered to exclude irrelevant sections of those sites (e.g. abc.net.au\/tv, catchup.ninemsn.com.au). For our analysis of \u2018opinion\u2019 link sharing, we include only those sub-sections of mainstream sites which contain opinion and commentary (e.g. abc.net.au\/unleashed, articles on theaustralian.com.au which include \u2018\/opinion\u2019 in the URL), and compare them with dedicated opinion and commentary sites.<\/p>\n

See the posts tagged \u2018ATNIX\u2019 on this site for a full collection of previous results.<\/a><\/p>\n

ATNIX Week 30: 23-29 July 2012<\/h1>\n

The total volume of tweets with links to our group of sites this week is right on track again \u2013 we captured a total of just over 153,000 messages. And the leaderboard remains largely stable as well \u2013 except for (the news-related sections of) nineMSN<\/em>, which leapfrogs the Herald Sun<\/em> and Daily Telegraph<\/em> this week:<\/p>\n

\"image\"<\/a><\/p>\n

No surprise given the fact that Channel Nine is the Australian licencee for the Olympics Games broadcast, you might think \u2013 the increased prominence of the nineMSN<\/em> site is likely to be due to the growing anticipation of the London 2012 opening, right? Well, that\u2019s what I thought, too \u2013 but I was wrong: the 4,500 more tweets containing links to nineMSN<\/em> this week were due entirely to a story about a group of four fans of the teen band One Direction<\/a> who feel the band no longer cares about its fans, and burnt their concert tickets. Predictably, the story went viral about the highly social media-active One Direction fan community \u2013 and brought a whole new audience to nineMSN<\/em> (though largely from outside Australia, I would guess). In fact, not to be completely outdone, news.com.au<\/em> had its own pocket-size teen frenzy this week: it gained an additional 1,100 tweets from a brief story profiling five-piece Melbourne boy band The Janoskians<\/a>. (Both those stories strategically placed the word \u2018direction\u2019 in their titles, incidentally \u2013 search engine optimisation is alive and well in Australian news sites.)<\/p>\n

Meanwhile, the nearly 18,600 tweets containing links to opinion and commentary sites and sections were distributed across our sites as follows:<\/p>\n

\"image\"<\/a><\/p>\n

No real movement at the top of the leaderboard \u2013 The Age<\/em>\u2019s opinion pages and Crikey<\/em> remain neck and neck, but overall the four top sites are relatively stable. The Australian<\/em>\u2019s paywall-handicapped opinion section put in a strong showing this week, while the ABC\u2019s The Drum<\/em> (or those of its articles which are hosted under the \/unleashed path) put in a somewhat less impressive showing. Overall, though, this was another week in which none of the opinion sites stood out exceptionally much.<\/p>\n

On to the day-to-day patterns \u2013 first, for news:<\/p>\n

\"image\"<\/a><\/p>\n

Here, the One Direction feeding frenzy at nineMSN<\/em> on Thursday and Friday stands out especially well (as a sharp spike in the pink line on 26\/27 July), as does the Janoskians bump for news.com.au<\/em> on the same days (a less pronounced rise above the average level of the purple line). We can also note a strong weekday showing for ABC news content, before the customary weekend slump.<\/p>\n

Opinion and commentary data produce the following picture:<\/p>\n

\"image\"<\/a><\/p>\n

Generally, another relatively non-descript week for commentary. The Conversation<\/em> puts in another fairly strong showing (which is spread across a wide range of stories, rather than being due to any one especially strong piece), and there\u2019s a marked spike for The Age<\/em>\u2019s opinion section on 26 July which is similarly the combined result of a strange story about a freelance reporter sacked by ASIO<\/a>, a piece by Michelle Grattan on the NDIS discussion<\/a>, an article about the Coalition\u2019s stance on the Gonski reforms<\/a>, and a bunch of other stories. Individually, each of these would have resulted only in a small bump; together, they generate a more sizeable spike and propel The Age<\/em> to the top of the opinion leaderboard on Thursday.<\/p>\n

See you next week \u2013 back in Brisbane\u2026<\/p>\n","protected":false},"excerpt":{"rendered":"

Another week, another ATNIX \u2013 and the last one for a while that I have to write from a hotel room while travelling in Germany. This is also the last mostly pre-Olympic ATNIX, covering the week of 23-29 July 2012; next week we\u2019ll see whether and how the increased focus on sports during these weeks … <\/p>\n

Continue reading “ATNIX: Australian Twitter News Index, Week 30\/2012”<\/span><\/a><\/p>\n

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