{"id":1639,"date":"2012-07-27T10:00:00","date_gmt":"2012-07-27T00:00:00","guid":{"rendered":"http:\/\/mappingonlinepublics.net\/?p=1639"},"modified":"2012-07-27T06:10:15","modified_gmt":"2012-07-26T20:10:15","slug":"atnix-australian-twitter-news-index-week-292012","status":"publish","type":"post","link":"https:\/\/mappingonlinepublics.net\/dev\/2012\/07\/27\/atnix-australian-twitter-news-index-week-292012\/","title":{"rendered":"ATNIX: Australian Twitter News Index, Week 29\/2012"},"content":{"rendered":"

I\u2019m still on the road for a number of research workshops and presentations in Germany, so this week\u2019s version of our Australian Twitter<\/em> news circulation index ATNIX<\/a> has been somewhat slow in coming. On the upside, though, the server trouble we experienced last week has been addressed now, so we once again have a full set of numbers for the entire week. Here\u2019s how they turned out.<\/p>\n

Standard background information:<\/strong> this analysis is based on tracking all tweets which contain links pointing to the URLs of a large selection of leading Australian news and opinion sites. For technical reasons, it does not contain \u2018button\u2019 retweets, but manual retweets (\u201cRT @user \u2026\u201d) are included. Datasets for those sites which cover more than just news and opinion (abc.net.au, sbs.com.au, ninemsn.com.au) are filtered to exclude irrelevant sections of those sites (e.g. abc.net.au\/tv, catchup.ninemsn.com.au). For our analysis of \u2018opinion\u2019 link sharing, we include only those sub-sections of mainstream sites which contain opinion and commentary (e.g. abc.net.au\/unleashed, articles on theaustralian.com.au which include \u2018\/opinion\u2019 in the URL), and compare them with dedicated opinion and commentary sites.<\/p>\n

See the posts tagged \u2018ATNIX\u2019 on this site for a full collection of previous results.<\/a><\/p>\n

ATNIX Week 29: 16-22 July 2012<\/h1>\n

We captured just under 160,000 tweets containing links to our 29 Australian news and opinion sites this week, so the 150-160,000 tweets range is quickly establishing itself as a stable target area \u2013 weeks well above or below that number must be considered to be exceptional. After the server-related issues of last week, the situation at the top of the leaderboard has returned to normal as well:<\/p>\n

\"image\"<\/a><\/p>\n

The seven leading sites \u2013 which in total account for some 75% of all tweets in the dataset \u2013 are stable not only in their order of ranking, but also in their contribution to the total number of links shared; the percentages this week are virtually unchanged from those in week 27 (here I\u2019m ignoring the problematic week 28 once again).<\/p>\n

As always, there\u2019s slightly more movement in the opinion and commentary sites (and the corresponding sections on general news sites):<\/p>\n

\"image\"<\/a><\/p>\n

Compared to week 27, when it reached second place, The Age<\/em>\u2019s opinion section drops back again to fourth, while further down, New Matilda<\/em> reaches sixth (up from ninth). Clearly, we\u2019re dealing with smaller numbers here (just under 17,000 tweets linked to opinion and commentary articles) \u2013 so the occasional especially strong article can have a real impact on marketshare here.<\/p>\n

And here are the day-to-day indicators (for the leading sites):<\/p>\n

\"image\"<\/a><\/p>\n

For the news sites (where I\u2019ve shaded those days in week 28 which were affected by our server problems), the usual weekday battle between the Sydney Morning Herald<\/em> and the ABC\u2019s news section continues \u2013 with the ABC dropping back substantially on the weekends. There also seems to be something interesting going on with the SMH<\/em>\u2019s numbers: in three of the five weeks, it\u2019s had a very strong Thursday, so I\u2019m wondering if there\u2019s a particular, widely shared column which appears on Thursdays. I don\u2019t have the time to check this right now \u2013 but if that pattern continues, I\u2019ll delve further into our data to see what\u2019s going on here. (The other very strong day, incidentally, is Monday \u2013 which may be due simply to people returning to work after the weekend rather than to any special content features.)<\/p>\n

Day-to-day patterns for opinion and commentary links look like this:<\/p>\n

\"image\"<\/a><\/p>\n

Here, a downward trend appears to continue: week 29 is roughly comparable to week 27, while the first two weeks were substantially more active; I\u2019m convinced that this is due largely to the upheaval at Fairfax and the substantial amount of digital column inches devoted to it. Those discussions largely appear to have washed out of the system by now, though, and the increased chatter about further leadership trouble in the Australian Labor Party hasn\u2019t yet manifested in an increased level of link-sharing tweets (perhaps people are heartily sick of this story by now). As a result, only one site troubled the 600 tweets\/day mark last week. (Note, by the way, that I\u2019ve continued to reshuffle the minor opinion sites and sections I\u2019m including in this graph \u2013 this week, the well-performing New Matilda<\/em> gets to play.)<\/p>\n

Until next week!<\/p>\n","protected":false},"excerpt":{"rendered":"

I\u2019m still on the road for a number of research workshops and presentations in Germany, so this week\u2019s version of our Australian Twitter news circulation index ATNIX has been somewhat slow in coming. On the upside, though, the server trouble we experienced last week has been addressed now, so we once again have a full … <\/p>\n

Continue reading “ATNIX: Australian Twitter News Index, Week 29\/2012”<\/span><\/a><\/p>\n

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