{"id":1031,"date":"2012-01-11T10:00:00","date_gmt":"2012-01-11T00:00:00","guid":{"rendered":"http:\/\/www.mappingonlinepublics.net\/dev\/?p=1031"},"modified":"2012-04-10T14:17:05","modified_gmt":"2012-04-10T04:17:05","slug":"cci-report-on-qldfloods-and-qpsmedia-in-the-2011-floods","status":"publish","type":"post","link":"https:\/\/mappingonlinepublics.net\/dev\/2012\/01\/11\/cci-report-on-qldfloods-and-qpsmedia-in-the-2011-floods\/","title":{"rendered":"CCI Report on #qldfloods and @QPSMedia in the 2011 Floods"},"content":{"rendered":"

\"#qldfloods<\/a> It’s difficult to believe that one year ago, significant parts of Brisbane were inundated by floodwaters; thankfully, there has been no repeat of the flood crisis this year. One of the few good news stories to emerge from the disaster was the – overall, very successful – way in which social media such as Twitter<\/em> and Facebook<\/em> were used during the event, both by key emergency authorities and by everyday users, from directly affected local residents to onlookers further afield.<\/p>\n

Particular kudos in this must go to the Queensland Police Service Media Unit, which – not quite from a standing start, but certainly without much time to prepare a comprehensive strategy for its social media crisis communication approaches – delivered timely, informative, and level-headed updates on the flood crisis as it unfolded. Its Facebook<\/a><\/em> followers grew, literally overnight, by a factor of ten, and @QPSMedia<\/a> also became the single most visible account participating in the #qldfloods<\/a> Twitter<\/em> hashtag.<\/p>\n

<\/p>\n

We’ve presented some analyses of the use of Twitter<\/em> during the crisis in various contexts during 2011 – including the Eidos Institute symposium<\/a> at the Queensland State Library in April, and various<\/a> conference<\/a> presentations<\/a> later in the year. In time for the first anniversary of the floods, we are now releasing a major report on #qldfloods and @QPSMedia through the ARC Centre of Excellence for Creative Industries and Innovation<\/a>, where we are based.<\/p>\n

Co-authored by Axel Bruns, Jean Burgess, Kate Crawford, and Frances Shaw, the report takes a comprehensive look at overall patterns of Twitter<\/em> activity in #qldfloods, as well as analysing in much greater detail the contents both of the #qldfloods update stream itself and of the conversation specifically surrounding @QPSMedia. (We are especially indebted for this to our colleague Frances Shaw, who carried out the tedious task of coding those tweets.)<\/p>\n

The report is available for download here.<\/a> More information is also available from the CCI Website, which has the full press release<\/a>, too.<\/p>\n

We’re hoping that this report will make a useful contribution to the further development of social media crisis communication strategies in emergency services and media organisations. It’s also a useful starting-point for our ARC Linkage project<\/a> in partnership with the Eidos Institute<\/a> and the Queensland Department of Community Safety (DCS)<\/a>, which will further investigate the use of social media in crisis communication and work with the DCS to develop its social media activities.<\/p>\n

(Report cover image by <\/span>Angus Veitch<\/span><\/a> on Flickr<\/em>. Used under a Creative Commons BY-NC licence.)<\/span><\/p>\n","protected":false},"excerpt":{"rendered":"

It’s difficult to believe that one year ago, significant parts of Brisbane were inundated by floodwaters; thankfully, there has been no repeat of the flood crisis this year. One of the few good news stories to emerge from the disaster was the – overall, very successful – way in which social media such as Twitter … <\/p>\n

Continue reading “CCI Report on #qldfloods and @QPSMedia in the 2011 Floods”<\/span><\/a><\/p>\n

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